Clothing care technology to keep you fresh on the go.

No more travel hacks. Take care of your clothes, anywhere.

Our mission is to create easy to use clothing care products that keep people fresh. DRESSFRESH dry cleaning technology refreshes worn clothes, shoes and sports gear. The patented ionic process deep cleans at the microbial level to elminate even the toughest odors and germs trapped in fibers.
Our travel system uses no water, heat or sprays, just a cartidge of our eco-friendly cleaner. Doing laundry on a trip isn't easy. Professional services are inconvenient and expensive to use. Travelers need an alternative to clean their clothing on the go. That's why we're reimagining travel gear for the modern world.
No more time-consuming hacks to wash and dry your clothes. Now you can pack less and refresh worn apparel on a trip. We took this powerful dry cleaning technology and built it into a portable system for travelers. Our all new NOVO Smart Bag is the world's first TSA approved carry-on with a clothing care system inside.
Take convenient cleaning with you, anywhere. Refresh clothes, shoes, hats, workout gear and more, with ease. Simply place your items in the bag and select a cycle from our smartphone app. With just the push of a button, eliminate odors, bacteria, molds and even viruses, on your worn apparel, keeping you sanitized and fresh.
*US Patent ID: US10851491B1

Our Vision

Evolve clothing care technologies to reduce the environmental impact created from overwashing. By choosing to refresh, you save the water and detergents needed to clean your clothes with current appliances. You also extend the textile life of your favorite apparel. Each time your clothing is washed, microfibers are shed off that pollute our water.

Our team is developing advanced clothing care technologies to reduce household laundry needs. The excessive use of water-based appliances is increasing the environmental impact of clothing care worldwide. That's why we’re working hard to protect our most valuable resource, clean water.

Join the DRESSFRESH movement and help us lead awareness of water-free clothing care.