Our Story

About dressfresh

Smart Refresh Tech.

That’s our vision at DRESSFRESH. We’re here to reinvent the way you clean. Starting with sports gear and apparel. No more time-consuming labor to take care of your items. Let our patented ionization technology do the work for you. We took our powerful NOVO™ refreshing system and built it into a sleek duffel bag.

Now you have convenient cleaning, on the go. Refresh items like sports gear, clothing, shoes, workout equipment and more, with ease. Simply place your items inside the bag, select a cycle from our phone app, and with just the push of a button, our system KILLS viruses, bacteria, fungus and odors on your gear inside.

Using NO water and NO chemicals, just smart refresh tech.

Really, it’s that easy. Welcome to the cleaning revolution.


Our first product featuring this novel technology. We took our teams combined years of scientific research into this problem and developed a real solution. Our market told us what their pains were, and we listened, creating an advanced process that delivers quick results. Now you have an easy way to keep your sports gear and apparel fresh. Our smart system maintains your items between uses and prevents nasty germs from growing on them. The regular use of our NOVO™ system keeps your constantly worn items cleaner. By maintaining your sports gear between uses, you protect yourself from harmful viruses and bacteria that can cause serious infections, all while staying fresh.

Our Mission

This is only the beginning of our journey. The DRESSFRESH team is working hard to drive change where it matters, reducing our environmental impact. By choosing to reduce, reuse and refresh, you save on the energy and chemicals required for cleaning those items with today’s current methods. You also help extend the life of your favorite items so they last longer. We’re working hard to protect our most valuable resource on planet Earth, water.

Our team is developing water-less cleaning technology that can reduce the amount of laundry, dry-cleaning, and chemicals consumed by individuals. The excessive use of these cleaning methods is increasing our footprint on planet Earth. Help us conserve our water and oceans by choosing to refresh. Join the DRESSFRESH revolution and we’ll help drive water awareness together.