A Refreshing Solution For
High Performing Individuals.

The premium smart bag. Built for athletes. Designed for travel.

Powerful technology in a portable system

Smart Refreshing Process

Advanced patented ionization technology supercharges oxygen to eliminate germs and odors on your clothes, shoes and gear at the microbial level.

Seamless Connectivity

Tech-enabled integrations with bag to app connectivity and built-in USB fast chargers so you can experience more and stress less.

Travel Focused Design

From flight to sea and everything in between, the NOVO is designed for high-performing individuals with style that fits any occasion.

Powerful technology in a portable system

Smart Refreshing Process

Advanced patented ionization technology supercharges oxygen to eliminate germs and odors on your clothes, shoes and gear at the microbial level.

Seamless Connectivity

Tech-enabled integrations with bag to app connectivity and built-in USB fast chargers so you can experience more and stress less.

Travel Focused Design

From flight to sea and everything in between, the NOVO is designed for high-performing individuals with style that fits any occasion.

Customers At Heart

We developed NOVO with ourselves in mind. Thinking of what was missing in the market and the features that we would want when packing for a weekend trip, heading to the gym, or travelling for work. Every feature and design choice was made with the intention of focusing on the experience at hand. NOVO’s exterior is made from durable and weatherproof materials, making it perfect for travel and outdoor use. Plus, we added USB fast chargers and weatherproof exterior pockets to keep your personal items charged, safe and dry!

Eco-Friendly Cleaning

When we first set on this mission to create a smart travel bag, we knew how important it was to get the technology right. In doing so, we created a greener technology option to replace the need for sprays or wipes. DRESSFRESH® technology ionizes the air inside of your NOVO to create supercharged oxygen, effectively eliminating anything living at the microbial level and neutralizing any odor molecules on your items inside. The air then runs through a filter cartridge to remove remaining by-products, while leaving behind a fresh scent.

How It Works

DRESSFRESH® Technology

Sanitize and Refresh Performance Clothing, Sports Gear and Shoes

Patented Process Kills Viruses, Bacteria, Fungus and Odors using No Water and No Detergents - just Supercharged Oxygen

Dual Stage Process with Active Filtration
Dry-clean Items at the Microbial Level

Setting Up Your NOVO

We've made the system easy to use, just follow these steps.

Ready On Arrival

When you receive your NOVO, simply unbox everything, check the battery level and insert a scented filter cartridge. We also recommend a quick charge of the bag before your first cycle.

Activate & Refresh

Download the DRESSFRESH® Connect app to easily setup your account and register your NOVO. Select a cycle and monitor status in real time - all from your phone.

Recharge & Replace

After heavy usage of the cleaning cycles and phone charging, the NOVO will need to be recharged and the cartridge replaced. The battery lasts about 1 week of use and the cartridge lasts 25 hours of cleaning.

Innovative Design

Ready for Travel

Easy Carry Straps

Quick Start System

Perfect Gym Companion

Hear From Bryce Smith

CrossFit Invictus Trainer & CrossFit Games Athlete

Do you have stinky sports gear? We all know we have shirts, shorts, shoes, sports bras, compression shorts, and socks that get stinky from all the hard work we put in.

The washing machine does a decent job, but the stink is mostly masked by the odor of the detergent. What if there was a way to use efficient technology to get rid of the stink? Not to mention how challenging it is to clean knee sleeves, wrist wraps, belts, and grips. My friends over at DRESSFRESH have designed a tool to help you with the process.

We all want to keep doing the things we love and efficiently take care of the housekeeping of our gear without long laborious hours. Take care of your gear and your gear will take care of you. The NOVO Duffel bag has a built in smart process that refreshes & sanitizes your clothes, workout gear, and accessories.

What a great tool at a time like this to keep you and your gear clean so you can safely continue to perform at a high level.

Bryce Smith

CrossFit Invictus Trainer & CrossFit Games Athlete

 

Testimonials From Our Beta Users

NOVO is the best purchase I've made in a long time. The technology is so easy to use and works even better than I ever anticipated. Literally tossed my shoes, boxing gloves & hats in there and they came out fresh. The bag itself is INCREDIBLY well made, and looks super sleek!

Sam R.

Such a great bag to use for everyday purposes. I bring it almost everywhere with me and love how I can just freshen up my clothes while on the go. Very happy with my bag and how I’ve been able to incorporate it in my everyday life.

Kevin B.

It's my go-to gym bag, and it's the only bag I use for travel.. (Did a 3 week trip to Europe using only the NOVO, since I was able to cut 40% of additional clothes I would have needed if I used any other travel bag)... Also, fits perfectly in the airplane overhead bins, and never had a problem with TSA.

Jimmy S.

@DRESSFRESHTECH on Instagram