Our duffel is the world's first TSA approved carry-on with a clothing care system inside.
Dry cleaning technology in a portable system
Convenient Clothing Care
Patented ionic process deep cleans apparel by eliminating germs and odors at the microbial level, using no water, heat or sprays.
Seamless Connectivity
Tech-enabled integrations with bag to phone app connectivity and built-in USB fast chargers, so you can focus on the experience.
Travel Focused Design
From flight to sea and everything in between, our premium smart bag is designed for functionality and high performing style.
Dry cleaning technology in a portable system
Convenient Clothing Care
Patented ionic process deep cleans apparel by eliminating germs and odors at the microbial level, using no water, heat or sprays.
Seamless Connectivity
Tech-enabled integrations with bag to phone app connectivity and built-in USB fast chargers, so you can focus on the experience.
Travel Focused Design
From flight to sea and everything in between, our premium smart bag is designed for functionality and high performing style.
Customers At Heart
We developed NOVO with you in mind. Thinking of what was missing in the market and the features that we would all want when packing for a weekend trip, heading outdoors, or traveling the world. Every feature and design choice was made with the intention of focusing on the experience at hand.
Our premium smart bag is made from durable and weatherproof exterior materials, making it perfect for travel and outdoor use. Plus, we added USB fast chargers and weatherproof exterior pockets for your personal items.
Eco-friendly Technology
When we first set on this mission to create an easier way to clean clothing on the go, we knew just how important it was to get the technology right. We invented a new way to refresh previously worn apparel on a trip, while minimizing clothing care impact.
DRESSFRESH® dry cleaning technology uses a patented ionic process to deep clean your apparel, eliminating any germs on fibers at the microbial level. This effectively neutralizes tough odors and refreshes clothing, allowing you to rewear them.
How It Works
DRESSFRESH®
Clothing Care System
portable dry cleaning technology to keep you fresh
ionic process kills odors, bacteria, molds and viruses
uses no water, heat or sprays - just supercharged ions
cleans at the microbial level with dual stage ionization
refreshes apparel quickly with active cartridge filtration
Setting Up Your NOVO
We've made the system easy to use, just follow our quick start guide.
Ready On Arrival
When you receive your NOVO, simply unbox everything, check the battery level and insert a cleaning cartridge. We recommend a quick charge of the bag before your first cycle.
Activate & Refresh
Download the DRESSFRESH® Connect phone app to easily setup an account and register your NOVO. Select a cleaning cycle and monitor status in real time - all from your phone.
Recharge & Replace
After heavy usage of the cleaning cycles and phone charging, the NOVO will need to be recharged and the cartridge replaced. The battery lasts about 1 week of use and the cartridge lasts 25 hours of cleaning.
Innovative Design
Travel Ready
Easy Carry Straps
Quick Start System
Functional Features
Does it really work? Check this out!
Do you have stinky sports gear? We all know we have shirts, shorts, shoes, sports bras, compression shorts, and socks that get stinky from all the hard work we put in.
The washing machine does a decent job, but the stink is mostly masked by the odor of the detergent. What if there was a way to use efficient technology to get rid of the stink? Not to mention how challenging it is to clean knee sleeves, wrist wraps, belts, and grips. My friends over at DRESSFRESH have designed a tool to help you with the process.
We all want to keep doing the things we love and efficiently take care of the housekeeping of our gear without long laborious hours. Take care of your gear and your gear will take care of you. The NOVO has a built in smart process that refreshes & sanitizes your clothes, workout gear, and accessories.
What a great tool at a time like this to keep you and your gear clean so you can safely continue to perform at a high level.
Bryce Smith
CrossFit Invictus Trainer & CrossFit Games Athlete
Testimonials From Our Beta Users
NOVO is the best purchase I've made in a long time. The technology is so easy to use and works even better than I ever anticipated. Literally tossed my shoes, boxing gloves & hats in there and they came out fresh. The bag itself is INCREDIBLY well made, and looks super sleek!
Sam R.
Such a great bag to use for everyday purposes. I bring it almost everywhere with me and love how I can just freshen up my clothes while on the go. Very happy with my bag and how I’ve been able to incorporate it in my everyday life.
Kevin B.
It's my go-to gym bag, and it's the only bag I use for travel.. (Did a 3 week trip to Europe using only the NOVO, since I was able to cut 40% of additional clothes I would have needed if I used any other travel bag)... Also, fits perfectly in the airplane overhead bins, and never had a problem with TSA.
Jimmy S.